United States of America / 2023 / Documentary / 17’35”I2504349
From two-time Oscar® winner Ben Proudfoot comes THE FINAL COPY OF ILON SPECHT, an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.
Director
Production
Referent
Sales
Editing
Tim Johnson
Mónica Salazar
Camera
David Feeney-Mosier
Brandon Somerhalder
Film score composer
Katya Richardson
Cast / With
Ilon Specht
Alison Case