The Final Copy of Ilon Specht

Ben Proudfoot

United States of America / 2023 / Documentary / 17’35”I2504349

Final Copy of Ilon Specht
BO Visionner Images Trealer

SYNOPSIS

From two-time Oscar® winner Ben Proudfoot comes THE FINAL COPY OF ILON SPECHT, an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.

GÉNÉRIQUE