SYNOPSIS

What would you do with a pill that gave you extendable arms? The series of animated GIFs, created to promote fake brand of pills Ugrow, uses comedy to provoke a reflection on our society and how we constantly try to define our self through acts of consumption, in an attention-seeking culture.

GÉNÉRIQUE

• Director

  Luca Paulli

• Production

  Luca Paulli

• Referent

  Luca Paulli

• Sales

  Luca Paulli

• Music used

  Will Wadham

• Sound designer

  Fabrizio Martini